Fractional GTM Strategy

Connect the dots between products, value, and needs
to drive business growth

[click and drag a dot to play]

If you’ve ever felt that your funnel is too slow, that opportunities are stuck, or that people just don’t get your product, you’re not alone. Many leaders struggle with internal misalignment on their value proposition, unsure how to articulate what they do, or frustrated that despite having the best product in their category, something is still holding them back.

The truth is, the issue isn’t your product—it’s the story you build around it and whether that story is coming across in every single customer interaction. The biggest mistake is focusing on what you think your value proposition is, rather than understanding how your customers perceive value, and building your entire GTM strategy on shaky foundations. Fixing your funnel means connecting the dots between your product, its real value, and the needs of your most radical buyers. If you had the bandwidth/expertise/mindspace to solve this, you would have done it already—that’s where I come in.

Partners in Growth

I specialize in partnering with early and mid-stage technology startups that are ready to scale but need help fine-tuning their market strategy, building solid marketing foundations, and filling leadership gaps.

Building out a unique story to tell

A compelling narrative based on the value your product delivers, consistently delivered across all channels.

Defining your market & ICPs

No More Throwing Spaghetti at the Wall. A well-crafted ICP to tailor messaging, streamline sales processes, and ultimately drive higher conversion rates.

Bring that story to market

Transform your story into success with strategic pricing & packaging, product launch strategy, demand generation, and world-class go-to-market team enablement.

Embedding Expertise, Driving Results

  • Part time, full time, or project based fractional services, according to your needs, with a full-immersion mindset.

  • With over 15 years of experience launching and scaling tech products across North America, EMEA, and LATAM, I understand diverse market needs.

  • I build and mentor high-performing teams that can carry the momentum forward long after our engagement ends

Ada Story

With 15 years of experience launching and scaling B2B/B2B2C tech products, I bring a rich blend of versatility and deep expertise to the table. My focus has always been on bridging the gap between product value and target audiences, particularly in complex and highly regulated sectors such as Healthtech, HRtech, and Fintech.

  • Passion for building and leading through 0-to-1 stages

  • From Series A to early-public companies, building repeatable and scalable GTM strategies

  • Strategic leadership through acquisitions, mergers, and re-orgs (so many re-orgs!)

  • Category builder across North America, EMEA, LATAM

Let’s connect the dots, together.